Ben Jacobson is a marketing strategy consultant based in Israel. His specialties include social media and branded content for the B2B sector. Ben can be reached via Twitter 
5 messaging tips to help brand marketers navigate the pitfalls of coronavirus
How to address your audience during the Covid-19 crisis
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[Best of 2019] These 3 common marketing mistakes are poking holes in your funnel
From my perspective, it seems like most marketers are making the same mistakes – common funnel-draining mistakes that are fixable over just a few weeks or maybe months.
Did you #DeleteFacebook? Shady players can still exploit your data
Even if we were deleting our Facebook accounts en masse, would it be anything more than a symbolic gesture in terms of our own online privacy?
Why marketers should stop benchmarking CPC once and for all
Cost per click is sabotaging you when it comes to ad campaign management
