All stories by Ashley
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The new Chinese digital consumers your business needs to target
Contemplating going into the Chinese market? Here are the 4 core emerging groups and three familiar ones that I believe to ...
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Why Facebook will have a hard time becoming the next WeChat
Mark Zuckerberg recently posted an article that got a great deal of attention entitled “A Privacy-Focused Vision for Social ...
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Rise of foreign stars in Chinese social media marks the beginning of a new trend
China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, ...
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How to launch your product on China’s popular Xiaohongshu fashion platform
While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, ...
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From copycat to Goliath: A deep dive into China's massive WeChat
WeChat has grown incredibly the last few years and has become truly ubiquitous in daily life in China. However, it's still ...
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The hidden world of Chinese livestreaming app Inke
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming ...
