This article was published on March 29, 2017

Uber’s first diversity report is an important step to fixing its lackluster reputation


Uber’s first diversity report is an important step to fixing its lackluster reputation

Amid numerous scandals — including but not limited to prostitution, sexism, and some shady software use — Uber has made a bid for transparency by releasing its first diversity report.

To sum up, 15-percent of Uber’s technical workers — and 36-percent of its workers overall — are women, including 22-percent of its leadership. That’s certainly not a terrible percentage overall.

You can almost hear Uber pleading for mercy in its report, because it goes on to say that 41-percent of new hires last year were women. It probably won’t cut ice with Uber’s legion of critics, especially those lobbying against the company’s perceived misogyny. But it’s a step for the faltering company to regain its customers’ goodwill.

Uber has had its share of issues the last couple of months, including the president quitting after less than a year, its autonomous cabs causing crashes, and the questionable behavior of Travis Kalanick.

You almost feel sorry for the poor fools — almost.

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