Samsung’s new API works in a very similar way to Apple’s: developers are able to build adblocking extensions for the Samsung Internet browser, which take care of the ads for the user.
The difference here is that Samsung’s version only works in the company’s internet browser, not Google Chrome or any alternative. That doesn’t really matter, however, given that most users opt for the default browser; the Google Play store estimates 50 million installations of Samsung Internet.
Adblock Fast is the first extension to take advantage of the new API available for free from today — and it’s open source. The team found that it was able to make pages load an average of 51 percent faster with ads blocked on Android devices.
In the coming months Samsung also plans to push an update to Android 5.0 users, so they’re able to take advantage of the feature as well.