Recipe search platform Yummly has introduced interesting new personalization features to its iPhone and iPad app.
Launched back in 2010, Yummly has been serving foodies with recipes based on their precise preferences for a while already. Don’t like beetroot? Yummly lets you exclude beetroot from your searches. Now, it’s tapping contextual information to serve up suggestions in your home feed.
Depending on the time of day, weather, season, location and other factors, you’ll see different recommendations. For example, if you open the app at 9am on a winter Saturday, you may see recipes for a warm, hearty breakfast. It’s all based on your eating preferences too, i.e. gluten-free or vegetarian.
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Yummly launched a localized version for the UK back in January, before finally rolling out an iPad-optimized version a few months later.
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