Nokia Music rebranded as Nokia MixRadio; Windows Phone app gets personalized mixes, voting, and social sharing

Nokia today rebranded its Nokia Music service as Nokia MixRadio, and relaunched its Windows Phone app to match. You can download the new app now directly from the Windows Phone Store (via WPCentral).

Yet there’s more than just a new name here (music.nokia.com now redirects to the brand new mixrad.io). The service now focuses on mixes; the Windows Phone app has gained a Play Me feature that offers you a “personalized mix” based on your “unique music profile.”

Thankfully, the feature doesn’t depend solely on an algorithm. Thumbs up and down buttons have been added to let you refine your music profile by voting on songs you like and don’t like.

Last but not least, you can now share mixes with your friends on Facebook and Twitter, as well as via email and SMS. In other words, Nokia wants MixRadio to be the mixtape of the 21st century.

Here’s how Nokia describes the rebranding:

Introducing the next generation of Nokia Music, Nokia MixRadio, bringing you free, personalized music with no advertising. Also includes the features you know and love – my music, mp3 store, create a mix, gigs and offline playback – so that you can store your favorite mixes on your phone and enjoy anywhere, even without a connection.

The full Windows Phone changelog is as follows:

• Play Me is a personalized mix inspired by your unique music profile.
• Thumbs up / Thumbs down to help refine your music profile.
• Share mixes with your friends on Facebook, Twitter or by email and SMS.
• New name and a new look to make it even easier to use.
• Bug fixes.

While this is a great update, it might confuse some users. As my colleague Ben Woods pointed out, Mix Radio used to be a feature within Nokia Music. Some might therefore not realize MixRadio is the successor that replaces Music, but Nokia is apparently okay with that. We expect more such chaos when Microsoft’s acquisition of Nokia closes next year.

See also – Nokia Music for Windows Phone 8 adds new releases and gig notifications for your favorite artists and Nokia launches its Music+ subscription service on Windows 8 and Windows RT

Top Image Credit: Markku Ulander/Getty Images