The Fancy launches new iPhone app that pushes 1-click purchases as it nears 1M users

The Fancy launches new iPhone app that pushes 1-click purchases as it nears 1M users

Stylish inspiration hub The Fancy, which feels like a highly curated Pinterest (minus the tumblr-esque fashion photos and cute bunny rabbits), has just released a brand new iPhone app. This release marks a significant change for the company, continuing its subtle move away from a visual bookmarking tool into a commerce driven marketplace of designy and high-end goods — user generated, of course.

The Fancy’s iPhone app mirrors the site’s growing emphasis on sales, and only just last week, according to The Fancy, “Oscar de la Renta debuted a t-shirt from their new spring collection exclusively on The Fancy and sold over $10,000 worth in just one week.” At the moment, $50,000 worth of commerce is now occurring through The Fancy each week.

This, tied into the fact that the startup is “rapidly closing in on one million [users]” makes it clear that things are really starting to heat up in this space — somewhere in-between the likes of Fab and Pinterest.

From The Fancy:

Fancy is for curators of style. It’s part blog, part magazine and part bookmarking tool. It’s a place to share and discover great stuff, to curate a collection of things that define your style, to create a museum of Me. We built it because we love to show off the things we have and to window-shop for things we admire.

We originally covered the release of the company’s first iPhone app back in late 2010. As you can see, the site has grown up quite a bit since then.

As far as the app goes, the design is just as sleek as you’d expect, coming from a site known for its clean and pixel-perfect design. Check out the brand new app below:

➤ The Fancy, via the App Store

Read next: Chicago-based smartDIGITAL raising $2.7 million to grow its outdoor interactive display business

Pssst, hey you!

Do you want to get the sassiest daily tech newsletter every day, in your inbox, for FREE? Of course you do: sign up for Big Spam here.