The long-awaited refresh of the MacBook Pro lineup was welcomed with a heated backlash from the Mac community, but it seems the Cupertino giant will get the last laugh as new report suggests Apple has decisively outsold all competing laptop manufacturers.
In the short window of five days, the Big A has hustled more MacBook Pro devices than all XPS 13 and 15 models Dell has sold over the last 10 months, according to digital analytics firm Slice Intelligence. The iPhone-maker has also pushed four times as many units as Microsoft’s flashy new Surface Book.
Here’s a glimpse at the data Slice Intelligence has collected:
The revamped Pro model is still trailing behind Apple’s ultraportable 12-inch MacBook when it comes to total units sold, but the older model has been in retail for over 18 months.
Slice Intelligence further estimates that if the Cupertino giant continues selling its next generation flagship laptop at such pace, the new MacBook Pro is set to surpass the total sales of the 12-inch model in its first week of shipping.
Slice Intelligence accumulates its data by analyzing e-receipts from its 4.4 million online shoppers, taking into account only online sales in the US. While the data is likely not entirely accurate, it should serve as reasonably reliable yardstick for Apple’s sales performance.
Blowing the competition out of the water is nothing out of the ordinary for the Cupertino titan.
Last week, Apple clinched an all-time high market share profit, snatching an impressive 103.6 percent of all smartphone industry operating profits.