The ad presents users with a full screen image of the iPhone 6s and the slogan “ridiculously powerful,” as well as trying to entice users to click to “learn more” or “upgrade now.”
It’s not going over well. Users have taken to Reddit and Twitter to voice their displeasure.
Fucking Apple throwing an cliche iPhone 6S ad to pop up in the App Store. Like I plan to get that phone but not when they fucking say so.
— Koisha (@MrFlox888) December 11, 2015
Just got a full screen iPhone 6s ad when I opened up the App Store app. Hope this isn’t the start of a new trend #apple
— David Turnbull (@_davidturnbull) December 11, 2015