— Loren Kramar (@thelorenkramar) June 11, 2015
Now the singer – who I discovered actually has strong ties to Beats Music boss turned Apple music bigwig Jimmy Iovine – has released his first single on iTunes.
‘My Life’ is a delicious slice of white boy soul that suggests Eddy Cue’s prediction that Kramar is “going to be really, really huge” might not just be classic Apple hyperbole.
But what’s really interesting is that the huge platform gifted to the singer during the Apple event hasn’t translated to a great deal of interest.
Hopefully, Kramar’s music will gin up a little more attention from now on…
➤ ‘My Life’ – Loren Kramar [iTunes]