“Introducing the new 13-inch MacBook Pro with a stunning Retina Display. For the pro in all of us,” the spot’s narrator says.
The TV spot takes is closely related to the first ad for the 15-inch Retina MacBook Pro. “Every Dimension” also showed the laptop rotating in the dark while prominently featuring the display and its vivid colors.
I found the color theme of the ad to be quite striking, and I can still feel my wallet twinging at the sight of the machine. I’m still on the fence about whether this machine will meet my needs, but watching this ad has me swaying.
Image credit: KIMIHIRO HOSHINO / AFP / Getty Images