Apple goes social with the Ping social network for iTunes

Apple goes social with the Ping social network for iTunes

Stunning. Just stunning. Color me wrong for saying that Apple wasn’t going social, because it just has. The Ping social network is a social network specifically for music. As you follow friends and artists, you’ll find more information about them.

Ping is broken down into two sections, to truly be a social network for music.


  • Posts
  • Favorite songs
  • Concert Dates
  • Releases
  • Social Updates


  • Posts
  • Favorite Songs
  • Events they’re attending
  • People they follow

Privacy seems to be paramount, as Apple focuses on a circle of friends where you can choose who follows you. “You can get as private or as public as you want”, according to Jobs. In one fell swoop, Ping just opened to over 160 million users.

Jobs shows off browsing through artists pages, where we see full-screen video that has been posted by the artist, as well as the upcoming events section. Users are able to post comments on any contributions.

The Ping network is available on iPhone and iPod Touch, inside of the iTunes Store. You will need iTunes 10 in order to run it, but 10 is coming today.

As our own @Alex notes, this might very well be the final nail in the coffin for MySpace.

Read next: Next Generation Apple TV Released. Nothing to write home about.