Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Twitter power written by Joel Comm, Social Media Marketing – an hour a day written by Dave Evans and The Social Network Business Plan written by David Silver.
Twitter Power: How to Dominate Your Market One Tweet at a Time
Hm big dilemma… I already covered a book on Twitter in January and December. Will three times in a row be too much??? Well what the heck. Here it goes! Twitter Power – How to Dominate Your market One Tweet at a Time, written by Joel Comm is yet another book on Twitter. But I think this book takes a slightly different approach than others. To quote: “Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers”. As obvious from this blog, but also from daily news (Dutch!), Twitter is a force to deal with. And this book can help every Internet Marketeer to become successful.
Social Media Marketing – an hour a day
Social Media Marketing – an hour a day written by Dave Evans is already a bit of an oldy (this book was first published in October 2008) but well worth the read. I even dare to define this book required reading material for everyone involved in web strategy and social media marketing. Social Media Marketing is a practical handbook on how to successfully apply “social spaces”, “social content” and “social interactions”. Or to let Dave speak for himself: “In 55 daily one-hour exercises, [social media marketing] presents a survey of the Social Web, resources and tools for aligning a brand with the specific needs of highly connected consumers, and important tips and best practices ranging from disclosure and transparency to effectively presenting a social media program.” Read an entire interview with Dave Evans on toprankblog. Great to see a book focused on social media who also addresses aspects like building a business case and action steps that lead to measurable results.
The Social Network Business Plan: 18 Strategies That Will Create Great Wealth
I’ve covered David Silver’s previous book, Smart-Startups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities, exactly one year ago. Although I wasn’t very enthousiastic on how the book ended up (it didn’t live up it’s promise to me) I ám yet again curious about Silver’s latest work (to be published in February 2009) The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. In fact any book that focusses on creating sustainable business from social networking and online communities is worth mentioning. Among others, the book focuses on demonstrating your community’s value to vendor, Inspire passion and loyalty in your communitie and maximize selling price. Good to know that none of the 18 business strategies is focused on advertising…
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