Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month Jump Point from Tom Hayes, Landing page optimization from Tim Ash and a semi-classic: Smart start-ups from David Silver.
Jump Point: How Network Culture is Revolutionizing Business
According to Jump Point, published in January 2008 and written by Tom Hayes, our next economy will arrive at an inflection point just 1000 days from now. Welcome to pandemic economics! Jump Point illustrates how this happens and how you could benefit from it. In his book, Hayes identifies five major discontinuities associated with the widespread adoption of the Internet by the entire world’s workforce. Those discontinuities include a fierce battle for consumer attention, competitive ji-hads, the rise of a global “mash” culture and the pre-eminence of trust as a business currency. This book is a must read if you want to stay on top of the game in the coming years. It’s the tipping point for geeks, says Guy Kawasaki.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
This title might sound a little geeky, but according to the authors of this book, optimizing your landing pages can make you millions. Landing Page Optimization, published in January 2008 and written by Tim Ash, describes how you can make a lot more money from your online marketing investments without spending too much more on driving traffic to your landing pages. This book includes case studies of page landing optimization, practical strategies that show you how to identify mission critical parts of your website, and a thorough analysis of Google Web Analyzer to get you started. You can find some additional and relevant resources on the website associated with this book.
Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
Always wanted to know how to tap in the potentially unlimited value of online communities? Smart Start-ups, published in May 2007 and written by David Silver, promises to be thé guide for Entrepreneurs and Corporations to profit by starting online communities. Why to read? The book puts it’s finger on one of the biggest business developments for the coming years and shows YOU how to tap into this powerful trend using visionary business plans to build social networks that will make millions! Okay, okay got that last part from the inside flap of the book… Small trivia: on its website, a scoring system is hosted with which you can determine the probability for success of your new venture community initiative.