Yep, you read it correctly. Lord Andrew Lloyd Webber, famous for writing the music to shows such as Evita, Cats, Phantom of the Opera amongst many others, is entering the online publishing arena. His company, Really Useful Group, is revamping their website and turning it into a destination site for online content.
Currently the site reads very much like an online brochure albeit an impressive one, the new site however will allow members to create their own personalised spaces based upon Lloyd-Webber’s musicals. They will also be able to post reviews and blog posts through a new “backstage” area. As well as audio and video content, the site will also feature a marketplace delivered by Viagogo (They have nothing to do with the new site, our mistake!) with recordings and a monthly podcast featuring interviews with Lloyd-Webber and friends.
Douglas Glen, the former head of BBC’s Worldwide digital media technology strategy, is leading the revamp and told paidContent UK they were targeting the “entertainment consumer” particularly from the US and everything was to be focused around Lloyd-Webber’s identity.
image credit: Andrew Lloyd Webber, misstraceynolan
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