We are happy to announce that our own digital review TNW Magazine saw more than 43,000 individual downloads and 116,000 sessions in October – reaching this important milestone four months earlier than we expected.
As you may know, our tablet magazine first launched in February 2012. At the time, the goal was to reach 100,000 sessions and at least 50,000 readers within a year – which sounded aggressive at the time, TNW’s co-founder Boris Veldhuijzen van Zanten explains:
“We were hoping that tablet magazine publishing would take off and set ourselves some pretty ambitious goals when we started. It is amazing to see that tablet usage has grown even faster than we expected and that today we are able to announce these important milestones. It makes us very optimistic about the future of digital magazines.”
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TNW Magazine has released ten issues so far, and is currently being featured in the ‘What’s Hot’ and ‘New and Noteworthy’ sections of the Apple iTunes Store and on several national iTunes home pages.
It is important to note that it is produced by a tiny team and with very limited resources, using the Mag+ digital magazine publishing tool to offer a tablet-focused design. The original content it provides to readers is also enhanced via partnerships with sites like wallpaper art platform Kuvva and music discovery service 22Tracks.
The new goal for TNW Magazine is now to reach several hundred thousand sessions a month. To hit this milestone, the magazine is now expanding to new devices – iPads and iPhones aside, it is now also available on Android tablets, including the Nexus 7. According to Boris, this early push could give TNW a first-mover advantage in a promising segment:
“We foresee huge opportunities for publications that got in early and are using creativity and innovation to deliver magazines that go beyond just converting paper content to digital. People seem to love digital magazines that incorporate music, movies and general interactivity and really make use of all the possibilities that tablets offer,” he concludes.
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