Editor’s note: This is a guest post by Vooza, “the world’s most unbelievable tech startup.”

Design is emotion. A good UX designer must ask, “Does this radio button make you feel happy or sad?” In this video, Vooza designer Sarah Ebersol explains how to be a user interface artist and when to express emotions inside web forms. Watch her turn tragedy into beauty, via a web pulldown menu.

About Vooza: Vooza is a video comic strip that pokes fun at the startup world. It’s been buzzed about by David Karp, Dennis Crowley, Jason Fried, and other tech bigwigs. Join Vooza’s email list for exclusive VIP access to more Vooza.