Gary Shapiro is CEO of the Consumer Electronics Association, the body behind the annual CES tradeshow.

At The Next Web Conference Europe 2013, Shapiro drew from three decades of experience as a leader in the consumer electronics industry to share his take on doing business in the 21st Century.

He  discussed the ten essential strategies for success in modern business and discussed the principles covered in his New York Times bestselling book, Ninja Innovation.

If you weren’t at the conference, you can watch Shapiro’s talk in full below. Don’t miss our interview with him and his recent guest post for The Next Web.

Catch up with all our coverage from The Next Web Conference Europe 2013.