10 Startups, 13 Intense Weeks: PR tactics – from courting the press to tweeting at Katy Perry [Video]

10 Startups, 13 Intense Weeks: PR tactics – from courting the press to tweeting at Katy Perry [Video] ...

In episode 11 in our video series following the Springboard Mobile accelerator in London, we’re looking at the teams’ approach to PR.

With the first of three demo days just a few days away, the teams need to think about how they will get the word out about what they do. Flitto, We Are Pop Up, I Judge Fights and House Map tell us about their individual approaches, from contacting the press to sending tweets to pop stars.

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This video series is produced by HAUS Pictures. Don’t forget to catch up with all the episodes so far.

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