10 Startups, 13 Intense Weeks: PR tactics – from courting the press to tweeting at Katy Perry [Video]

In episode 11 in our video series following the Springboard Mobile accelerator in London, we’re looking at the teams’ approach to PR.

With the first of three demo days just a few days away, the teams need to think about how they will get the word out about what they do. Flitto, We Are Pop Up, I Judge Fights and House Map tell us about their individual approaches, from contacting the press to sending tweets to pop stars.

This video series is produced by HAUS Pictures. Don’t forget to catch up with all the episodes so far.