At the recent IBC broadcasting technology convention in Amsterdam, The Next Web’s Paul Sawers caught up with Danny Peled, CEO of Vidmind, a company that has recently launched a platform allowing broadcasters, or indeed any company, to create their own video on demand (VOD) service.

The Vidmind service is delivered via both a special set-top box that handles both digital terrestrial programming and VOD content, as well as a cloud-based platform similar to Netflix.

The Israel-based company offers an SDK and API to allow its customers to customize their Vidmind-powered offerings, and charges a monthly fee based on the number of users each customer has.

In the interview below, Peled explains more.

Catch up with all The Next Web’s coverage from IBC.