At the recent IBC broadcasting technology convention in Amsterdam, The Next Web’s Paul Sawers caught up with Danny Peled, CEO of Vidmind, a company that has recently launched a platform allowing broadcasters, or indeed any company, to create their own video on demand (VOD) service.

The Vidmind service is delivered via both a special set-top box that handles both digital terrestrial programming and VOD content, as well as a cloud-based platform similar to Netflix.

The Israel-based company offers an SDK and API to allow its customers to customize their Vidmind-powered offerings, and charges a monthly fee based on the number of users each customer has.

In the interview below, Peled explains more.

Catch up with all The Next Web’s coverage from IBC.

The easiest way to send big files. Get your WeTransfer Plus for 25% off

25% OFF  by WeTransfer
Discover more great offers on TNW Market