Right now, startups are being formed on busses traveling 60 mph through America as they make their way to Austin Texas on StartupBus 2012.

Who are the entrepreneurs behind the startups? How are they being formed? What are the biggest challenges they face? You can tune into our BusTracker show live, now to see how the ‘buspreneurs’ are doing o their epic journey to SXSW.

Guests on the show today include Ben Kepes, Curator for CloudU and Michael Long, Head of Rackspace Culture who is going to give us a tour of the Rackspace HQ. The Next Web along with Viadeoand Tropo are sponsoring StartupBus TV and will be bringing you broadcasts all week over the course of SXSW.

Live broadcast by Ustream