Personalized content creation is a crowded space in the tech realm right now. There are a number of startups like Paper.ly and Soop.it aiming to help consumers curate the web but tech biggies Google and Amazon are also trying their hand at personalized content.

 Genieo claims to curate more accurate than Google Reader and other personalization tools due to its algorithm which learns more about your preferences over time.

I caught up with the co-founder and CEO, Sol Tzvi who talks about what makes Genieo special and how personalization comes down to human psychology.