Cash and credit cards took a move closer to being a thing of the past today as UK high street restaurant Pizza Express launched an iPhone app which means you can now pay for your meal with your iPhone via your PayPal account.
The are a few companies trying to converge the online-offline shopping experience through mobile payments, namely San Francisco based Square which takes credit card payments by swiping the card through an extra piece of hardware plugged into your iPhone. But the beautiful thing about the Pizza Express/PayPal app is that there are no credit cards or extra hardware involved, security is already verified through your PayPal account.
The app is an innovative move by both Pizza Express and PayPal which is a market first for the physical retail industry and also for PayPal who are bringing online payments to the UK High Street for the first time.
The app can be used in all 370 UK restaurants across the UK and will be supported by a company-wide roll-out of free WiFi via The Cloud. Paying quickly means you can leave the restaurant when you want but you can also find a restaurant, book a table , see the menu and keep track of receipts in the My PizzaExpress section.
Cameron McLean, General Manager, Merchant Services at PayPal, said:
“Over a million UK PayPal customers have made a payment on their handset so combining our payments experience with PizzaExpress’s ground breaking app should be a perfect combination. The line between the high street and the online world is blurring, and innovative brands like PizzaExpress recognise that payment by mobile makes a great service even better.”
This is a bold move from Pizza Express and will hopefully set a good example for other high-street retailers on how to embrace the online-offline convergence through technology to increase revenue. I really do think this shows great initiative from Pizza Express but I do have to disclose that I helped work with both companies for this campaign, collaborating with Newspepper to create the video.
This ground breaking app was created by @2ergo. We have created a number of award winning applications and mobile websites for well recognised brands. Get in contact to find out more or visit http://www.2ergo.co.uk
And I appear in it ;) Cheekily product placing floxxdotcom …Had a lot of fun (and pizza…) during filming!
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eBay, Magento, AliExpress, Skype, Fish, FigCard, GSI Commerce, RedLaser, Where, Milo, Fetch, PayPal, Google, Schmoogle, whatever …
eBay’s chief headless turkey likes buying toys, none of which have done anything to improve the eBay Marketplace’s bottom line.
The fact is the rusting old hulk eBay is presently being kept afloat by the clunky PreyPal so it’s good to see these boys recently squabbling and threats to PreyPal’s online dominance now coming thick and fast. It’s interesting times ahead for all we eBay “haters” (oops, I mean “watchers”). I just hope that someone has remembered to bring the popcorn.
PayPal is mostly registered in various places not as a “bank” or as a provider of credit but only as a “money transmitter” (like Western Union), and PayPal actually claims that they are not a “payment network”, and there is a minute degree of truth in that claim because it could, somewhat nonsensically, be claimed that they do no more than facilitate the transmission of money by riding on the back of the banks’ existing payments processing systems.
In fact, the only thing creative about PayPal has been their use of users’ email addresses as an identifier for online payment transactions. PayPal is otherwise no more than a blood-sucking parasite on, and in the main cannot function except via, the banks’ existing payments processing systems which they access via their banker, GE Money Bank—Ugh!
PayPal, outside of whatever will ultimately be left of the Donahoe-devastated eBay Marketplace, will undoubtedly eventually be consigned to the history books by the retail banks/Visa/Mastercard once those players get their “online” act together.
Some people may not like “the banks” but all those participating retail banks at least supply a professionally run payments processing system—unlike PayPal’s—and even PayPal concurs with that assessment: except for intra PayPal “account” transactions, they use the banks’ payments processing systems all the time and simply could not exist without them.
Regardless, all the above comments apply equally to all of the other third-party online “payments processors” that are emerging out of the woodwork and wanting to have access to your banking account. Unless they have formal and direct arrangements with all the participating retail banks, as do the likes of Visa/MasterCard, then the result is invariably going to be as potentially problematic as is PayPal’s clunky operation for its merchants—many of whom can tell you a sorry tale or two.
What you need to know about the clunky PayPal:
http://forums.auctionbytes.com/vbulletin/showthread.php?p=165263
What you need to know about the criminal facilitator eBay:
http://forums.auctionbytes.com/vbulletin/showthread.php?t=23540
Is that PayPal’s blood in the water, and are those “sharks”—oops, “banks”—I can see circling?
Enron / eBay / PayPal / Donahoe: Dead Men Walking.
What I don’t understand is why you have to enter the 12 digit code! If you’ve booked your table via it, then Pizza express know who you are… So why doesn’t it just update the bill on your phone? If it did that then you could pay the full bill, or your portion of it when ever you see fit!
Event if they didn’t want to go that geeky… Even a QR code would make that section nicer!
What I don’t understand is why you have to enter the 12 digit code! If you’ve booked your table via it, then Pizza express know who you are… So why doesn’t it just update the bill on your phone? If it did that then you could pay the full bill, or your portion of it when ever you see fit!
Even if they didn’t want to go that geeky… a QR code would make that section of the app nicer!
Well the latest from the iphone news is the m-paying app that is launched by the Pizza Express in UK. The exciting app that is available for free has a bundle of advantages than the conventional paying systems that needs all waiting time. Now with this app, the pizza lovers who want to barge in to the restaurant can view the menu and pay the bill at any time during the meal indicating the payment via the smartphone to the waiter. This facility will be appreciated and more retailers might want to leverage similar apps in to their business for a better customer satisfaction.
http://www.techendeavour.com/iphone_application_development
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