In the “you already knew it, but here is the data” department, Facebook users average some 7 hours a month on the website.
While the data (mined by Nielsen), applies only to the US, this still means that far more than a billion hours are racked up on Facebook.com monthly. If everyone around the world used Facebook as its US users do (they might even use it more), then Facebook would be serving 2.8 billion hours of social networking goodness each month.
Go ahead and guess the average number of pageviews that are loaded per hour of Facebook browsing and you can begin to articulate the magnitude of Facebook. At a low estimate of just ten pageviews and hour (some people do that in five minutes), Facebook would be firing off nearly 30 billion pages a month.
You don’t have to be running a killer CPM rate to make piles of cash with that many ad impressions.
The data details the other nine top internet giants, with Yahoo claiming second place with two hours and nine minutes of average usage. Perhaps surprisingly, Microsoft came in third at 1:35 per month, and Google rounded out fourth place with 1:23 of usage.
Seven hours. Facebook is not just here to stay, it’s here to be used, by the hour. Hundreds of millions of users at the worlds highest usage rates. How long until Facebook is the biggest thing online?
can i chat with you
Of course.
I appreciate all of your information.
that's why it's so damn slow
“In the “you already knew it, but here is the data” ” I actually didn't! i'm surprised that people spend so much on facebook, would have thought it would be a much lower number
But where is my favorite TWITTER ??????
This is not so surprising really. With all of those applications and games in Facebook, those 350 million active users have plenty of reasons to open their accounts and spend time in it.
At 7 hours per month, Facebook already is the biggest thing online. Multiply their hours by their userbase, then compare to the same with Google. Facebook is 4 times greater.
However, Google is probably making more cash from the ads, as when you are on Google, you are trying to find stuff, and Google shows you relevant ads. On Facebook, you're engaging with your friends, looking at embedded YouTube videos they've shared, stalking your ex-girlfriend, playing Farmville or whatever… you are not really going to be looking at the ads and even less likely to click on them, even if they are well-targeted to your personal demographic.
Twitter?! Haha, it's used by maybe 10 million people regularly, and mainly using third party desktop and mobile apps, not twitter.com.
As a HS teacher – if schools did not block Facebook, the numbers would be even more!