Google does not just make money off of its gigantic search market share, but also off of myriad publishers that post their AdSense advertisements on individual websites.
Is the percentage of money that Google is making off of those website owners increasing, while their payouts to publishers decrease?
Digital Inspiration is reporting that Google is now paying out some 72% of AdSense revenues to publishers (who serve the ads to their users), down from some 75% earlier in the year. That represents a 4% decrease in relative payouts to AdSense publishers.
While the percentage my be small, it represents nearly eighty million dollars in decreased payouts to the publishers that take part in AdSense. Once you realize the dollar amount, the trend and magnitude become worrying.
Even more so, the trend seems to be holding steady. In 2009, Google AdSense payouts went from from 75.0%, to 73.8%, to 73.9%, to 72.1% in the last quarter of the year. If that continues, at a 3% decline per year, Google could find itself approaching a one third share of AdSense revenues in less than two years time. This would be up from a one fourth share in the first quarter of 2009.
Small continued changes to a huge product can make gigantic difference to its dependants. If Google perpetuates this decline, it could find a very large discontented publisher base hungry for a better solution.
Adsense for small-medium publishers sucks. But unfortunately so does every other Ad Agency as you're too small for their corporate clients and their sales team is focussed on traditional sales. AFAIK the only people making serious money from AdSense are people deliberately gaming the system. Which actually hurts all of us as we wade through link farms.
I dont think google will cutting publishers' AdSense revshare?
Well, Digital Inspiration got it wrong and so did you. Here's why.
Well, Digital Inspiration got it wrong and so did you. Here's why.
I am sure google is not reducing that for all websites. The larger ones will be taken care of while reducing the payout for the smaller guys…
Go ahead Google. Keep paying less. As soon as I get accepted to MS Adcenter, I am out.
i think there are many ways to use Ad-sense to achieve your goals.Some people are using Ad-sense to earn a great deal of money in amounts that you would not have thought was possible unless you robbed a bank.
i don’t think they are reducing anything and we can’t just track google for how much they are paying . . i meant what percentage are they paying us