Amazon has today released its Fire TV streaming device in the UK, following a period of pre-orders.
The multi-faceted Web giant revealed it would be bringing the Fire TV – which allows users to stream TV and film content, as well as play games via a special Amazon Fire Game Controller – to its first markets outside the US in early September. And now it has.
From October 25, it will also be available in Germany. Alongside Fire TV, the Game Controller is also available from today in the UK, priced at £34.99. As well as being available from its own site, Fire TV will also be stocked by Tesco, Dixons and Argos.
Of course, with a wealth of other ways to watch streaming content on the big screen, it’ll need to fend off the likes of Roku and Chromecast if it wants to gain market traction.
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