Tesco will close Clubcard TV, its ad-supported movie and TV streaming service, on October 28.
The supermarket quietly announced its decision in a support page, citing a lack of interest from its sizeable Clubcard community in the UK. “Whilst many enjoyed our free service, we weren’t getting the level of repeat usage we had hoped for,” the company explained.
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Clubcard TV is powered by Blinkbox, a Tesco-owned on-demand streaming service where viewers buy or rent titles individually. Launched in March 2013, Clubcard TV was different because it was supported by advertising and exclusive to Tesco’s Clubcard owners. “Thousands” of movies and TV shows were available to watch without any discernible fees or subscriptions.
It seems the service never took off though and, like its Android smartphone, Tesco has decided to cut its losses and move on. Which is hardly surprising really, given the company’s present troubles and financial woes.
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