BSkyB has announced a new premium tier for people subscribing to its range of sports channels via its NOW TV streaming service.

Available from later this week, the Sky Sports Week Pass offers seven days of access to all 7 Sky Sports channels – including Sky Sports 5 – for an introductory rate of £10.99 per week, which is a substantial saving over the previous pricing of £9.99 per day.

NOWTV 730x411 Want to watch Sky Sports? NOW TV is offering a £10.99 weekly pass until November

While it represents better value-for-money than a daily pass and comes just in time to kick-off the premier league season on August 16, Sky said the £10.99 pricing is due to increase after November 27, although it didn’t say by how much.

➤ NOW TV launches brand new Sky Sports Week Pass