BSkyB has announced that its NOW TV streaming service, which lets subscribers access movies, entertainment and sports content on-demand, is now available on Microsoft’s Xbox One. This comes just a few days after NOW TV landed on Sony’s PlayStation 4.

If you have an active rolling monthly subscription to one of NOW TV’s packages, you will now be able to access the streaming service from Microsoft’s latest-generation console. A Movies pass costs £8.99 per month (after a free 30 day trial), an Entertainment pass costs £4.99 per month and a Sports pass costs £9.99 for 24 hours.

now tv on xbox one Skys NOW TV movies and entertainment offerings land on Xbox One

NOW TV can currently be accessed on over 50 devices, and it needs to build on this momentum for broader platform support in order to challenge its rivals’ on-demand streaming services, including Netflix or Amazon Prime. The addition of the Xbox One is another step in this direction.