Vodafone UK has signed a deal with Netflix to give its Red 4G customers the option to choose six months of free access to the streaming TV and movie service, rather than a time-limited Sky Sports Mobile TV or Spotify subscription.
Announced today and available via Vodafone’s retail channels starting in July, the freebie is only available to 4G customers on a contract costing £26 per month or more – we’re still awaiting clarification if this is open to existing, as well as new customers. The offer will be available until December this year, Vodafone said.
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The move is being made to lure in more potential 4G customers as rival carriers also seek to expand their offerings. In March, Vodafone said it had passed the half a million 4G customer mark just six months after switching its higher-speed data network on. Yesterday, EE revealed that it now has more than 3.5 million 4G customers some 18 months after launch, so clearly Vodafone still has a way to go.
Update: Vodafone has been in touch to confirm that this offer is available to new customers only, from July.
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