This article was published on May 1, 2014

Virgin Atlantic will use Apple’s iBeacon tech to help passengers passing through Heathrow


VirginAtlantic

http://www.gettyimages.co.uk/detail/news-photo/virgin-atlantic-boeing-747-sits-on-the-tarmac-at-manchester-news-photo/158204818 In this photograph illustration a Virgin Airlines and Delta Airlines baggage sit together on the handle of luggage on December 11, 2012 in Manchester, England. Delta Air Lines has agreed to invest $360m (£224m) to buy the 49% stake of Singapore Airlines in Virgin Atlantic. The airlines hope the new joint venture will create […]

Image Credits Credit: Christopher Furlong

Virgin Atlantic has announced that it will be using Apple’s iBeacon technology to deliver updates to its passengers passing through Heathrow airport in the UK.

The company said its initial ideas for implementation are only scratching the surface, but that it will be used to inform passengers using Passbook of information and offers, like zero percent commission on money exchange as they pass by the booth. It could also be used to notify Upper Class passengers of appointments in the Clubhouse Spa, for example

The airline is no stranger to testing out new technology, earlier this year it trialled giving Google Glass to its staff in order to provide passengers with a more personalized experience.

Featured Image Credit – Getty Images

 

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