Virgin Atlantic has announced that it will be using Apple’s iBeacon technology to deliver updates to its passengers passing through Heathrow airport in the UK.
The company said its initial ideas for implementation are only scratching the surface, but that it will be used to inform passengers using Passbook of information and offers, like zero percent commission on money exchange as they pass by the booth. It could also be used to notify Upper Class passengers of appointments in the Clubhouse Spa, for example
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The airline is no stranger to testing out new technology, earlier this year it trialled giving Google Glass to its staff in order to provide passengers with a more personalized experience.
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