Launched way back in 2010, Yummly has been serving foodies the world over with recipes based on their exact preferences for a few years already. Don’t want salt OR mustard? Yummly lets you exclude such ingredients from your searches. And now it’s catering specifically for UK palates too.
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Though Brits have been able to access Yummly for a while already, there’s now a dedicated Yummly.co.uk portal which marks the company’s first forage outside of the US market, though it currently claims 15 million unique monthly visitors globally .
This means that UK visitors will see local recipe sources, metric units of measurement and, yes, UK-centric adverts. Also, there’s additional categories and enhanced search filters, such as ‘Mexican’ and ‘Sunday Lunch’. The iOS app, too, has been localized for the UK market.
Feature Image Credit – Thinkstock