HMV continues to struggle on the high street, but the firm has launched a new app for Android and iOS devices today that it hopes will drive some much-needed growth to its business in the UK.
HMV Music is a digital storefront similar to iTunes or the music section of the Google Play store, where audiophiles can buy and pre-order MP3s. Orders are then added to a ‘digital locker’ which can then be accessed from a Mac or PC.
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The app also features an ‘Image Search’ feature that lets users scan an album cover and access 30 second track previews on their iOS or Android device. It could be a useful way of getting a feel for a record in-store, but we’d like to see it go further and adopt a cross-media model similar to Amazon’s AutoRip.
The HMV Music app will be integrated with a redesigned site that is due to launch sometime next week.
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