Just a couple of months after Grabyo launched its consumer-facing video clip-sharing service in cahoots with BSkyB as a launch partner, the London-based startup has now introduced its new ‘Grabyo Studio’ service for broadcasters, kicking off today with Sky Sports’ coverage of the final day of the football transfer window.

Grabyo Studio lets companies grab (hence their name), edit and share their own video clips across their website and other social channels in real-time via a browser-based interface such as this.

Clips can also be previewed and edited by the broadcaster before being shared. And, given Grabyo uses Twitter Cards, snippets can be viewed directly within a tweet, as well as within Facebook’s newsfeed.

Grabyo | Deadline Day