London-dwellers have scored a small victory in the battle against having their movements tracked.
As Quartz reports, the UK capital has put the buffers on a trial scheme that was using recycling bins to track passers-by through their mobile phones. Why would smart-bins want to track people? Well, so advertisers can better target messages at people recognized by the bins.
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The bins were installed around London’s Square Mile area, and had caused some outcry from the public given that they recorded a unique identifier from devices that had WiFi enabled.
Check out Quartz’s initial report on launch of the scheme here, and the latest report below.