Nike has opened the world’s first ever Nike+ FuelStation, launching at London’s Boxpark – a ‘temporary’ pop-up mall.

For the record, Boxpark strips and refits shipping containers to create “low cost, low risk, ‘box shops’”, and puts them together with a mix of international fashion and lifestyle brands, galleries and cafés. Its basic building blocks are movable, so they can – and will – literally ‘pop-up’ anywhere in the world.

That said, Nike tells us that it has a 5-year lease sorted for its digitally-focused store, so it may not be as short-term as you’d first imagine. So, what’s the store all about? See for yourself here:

The FuelStation has been built with the technologist-athlete in mind. This means that Nike+ is very much the order of the day – the idea is that you can show up at the store and get kitted out with all the correct running gear and associated products such as the Nike+ FuelBand. But the store itself is a full-on interactive experience.

There’s a motion-sensitive installation that lets visitors see a life-size, digitized reflection of themselves on an LCD wall. This reacts to movement, and the resulting digital art can be shared with your friends across your social networks.

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There are also iPads fitted into the walls, letting visitors peruse for information on Nike products and the Nike+ Run Club sessions. Nike will be operating weekly run clubs, which are free and open to all East London runners.

On a more practical level, there’s also an in-store treadmill which gives potential customers the chance to be fitted for the right shoe to suite their running style.

The FuelStation was designed in-house by Nike, and it’s certainly a sensory experience. It blends a futuristic ‘Back to the Future 2-style’ layout with features inspired by the first ever Nike store, which opened in Oregon, USA, in 1973.

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Nike has also opened a NIKEiD Studio just above the FuelStation on the first floor at Boxpark, where you can design and customize your own (Nike) footwear.

Meanwhile, read our hands-on review of the new Nike+ FuelBand.