Telef贸nica Digital opts for London’s Regent Street for its global HQ

Telef贸nica Digital opts for London’s Regent Street for its global HQ

Telef贸nica Digital, the global business unit announced by Telef贸nica back in September to spearhead the telecom company鈥檚 digital growth, has revealed that it has signed a lease on office space in London鈥檚 plush Regent Street which will be the base for its new global headquarters.

The new space will place Telef贸nica at the heart of London鈥檚 growing creative and media industry scene, and it says it constitutes part of its long term commitment to the UK capital.

Telef贸nica Digital will take over the entire fourth and fifth floors, totalling 51,000 sq ft, in The Crown Estate鈥檚 new AirW1 scheme. The development is located at the southern end of Regent Street close to Piccadilly Circus, as you can see from this aerial view:

The office space will be house up to 400 Telef贸nica Digital employees who will complete the move when the development is finished in summer 2012. Also, new technologies developed by Telef贸nica Digital will be rolled out throughout the HQ which will also as a showcase for customers and partners.

鈥淟ondon is undoubtedly at the forefront of the current digital revolution and was a natural choice for us to establish our new headquarters in,鈥 said Matthew Key, Chairman & CEO of Telef贸nica Digital. 鈥淟ondon is arguably the biggest hub for technology start ups outside of Silicon Valley and a global centre for the media and advertising industries. It attracts the best talent and, for an international business such as ours, acts as a unique bridge between Europe and the Americas. Our decision to invest in having a significant presence in central London鈥檚 Regent Street is clear evidence of our determination to succeed in the digital space.鈥

This represents the latest in a series of investments made by Telef贸nica in the UK capital. Last year, O2 launched a new 4,500 square foot flagship shore on Tottenham Court road with drop-in, bookable workspaces for small businesses. Its UK media business has been located in Soho since 2010, and Telef贸nica also supports the shared workspace TechHub 鈥 which we鈥檝e written about before 鈥 in Shoreditch through its BlueVia developer programme.

AirW1 is the main office element of The Crown Estate鈥檚 270,000 sq ft Quadrant 3 development and comprises over 180,000 sq ft of prime Grade A office space over seven floors. It includes 90,000 sq ft of flagship retail and restaurant space, and nine new homes.

Here鈥檚 a mock-up of how the Telef贸nica Digital reception area might look.

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