We first reported that eBay was to launch a temporary bricks-and-mortar store in London a month ago.
Timed to coincide with the early Christmas rush, the main caveat with the store was there would be no tills, a very limited selection of products and shoppers weren’t allowed to take any of the items away with them. Not your typical shop, we’re sure you’ll agree.
F**k it, we'll do it live!
The eBay boutique opened from 1-5 December, and saw 2,500 customers arrive through its doors. In a blog post today, Richard Brewer-Hay, a Senior Manager at eBay, calls the store “the UK’s first-ever QR code shopping emporium”, with shoppers able to browse over 350 items provided by a selection of the top-rated eBay sellers, with purchases made using mobile devices.
You can check out eBay’s behind-the-scenes video here , which shows you how the store took shape in the build-up to launch..