With significant investment in marketing its web software, Google’s Chrome web browser has overtaken Firefox for the first time to become Britain’s second most popular browser, statistics collated by analytics service StatCounter have revealed.
Google Chrome now holds a 22.12% share of the browser market in the region, narrowly beating Mozilla’s Firefox browser into second place with a 21.65%. Chrome’s growth has come at both Firefox’s expense and has also affected the market leader Microsoft’s Internet Explorer, although it still commands a 45.51% share – a drop of one percentage point between June and July.
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Google’s recent growth is likely to be boosted by its television advertisements, which aired to considerable praise. The company has also launched its new Google+ social network, further promoting it services to new Google users.
Worldwide, Chrome still holds third position, but the browser is rapidly eating into both Internet Explorer’s and Firefox’s market share, with a nearly a 2% rise between June and July to hold 22.14% share. Internet Explorer and Firefox slipped around 1% each to hold 42.45% and 27.95% respectively.
With Google expected toroll out access to its social network soon, the Chrome browser could see yet another sharp rise in users as Google begins to align its services and promote the software it produces.