UK-based affiliate link technology startup Skimlinks has announced the acquisition of US company Atma Links, in a move that will allow it to offer even more intelligent money-making links to publishers.

Skimlinks works by making it easy for online publishers to add affiliate links to retail sites quickly, easily and cleanly. It’s a service that’s gained it some big clients, including Hearst Digital, WordPress.com and Future Publishing UK. The London company boasts in excess of 70,000 websites using its technology.

Atma Links is a two year old New York-based startup that has been developing a similar offering, however, Skimlinks has acquired it for its real-time price comparison capability. It can automatically and accurately identify long-tail products and turn them into links to the best-performing retailers for those products.

Skimlinks is now in the process of rolling this tech out to its userbase, automatically identify long-tail product names with high accuracy, and turn them into links to the best-performing retailers for those products. Terms of the deal have not been disclosed.