We’ve tracked the progress of UK startup ScreenReach since last year. The company’s mobile app Screach enables users to take part in interactive experiences and today it’s announcing a deal that will see the technology rolled out in 800 coffee shops across the USA.

The partnership with Reach Media Group (RMG) will see the Screach platform and app used in conjunction with RMG’s Out-of-Home TV screens. RMG operates over 200,000 screens around the US, serving advertisers by helping them put their messages in front of over 70 million viewers per month. It operates eight video content networks.

Through the deal, RMG will be able to offer its audience in independent American coffee shops the chance to interact with its screens using content like quizzes, polls, games and more via the Screach app, with is currently available for iPhone and Android, with more platforms to follow.

The announcement is a big coup for ScreenReach. It follows the small but fast-growing startup’s partnership with UK football team Newcastle United, which sees fans able to vote for ‘Man of the Match’ from their phones (see our video coverage here). Following that deal, the company says that it has seen keen interest from sports teams and stadium operators around the world.