UK mobile web use and smartphone ownership rockets

UK mobile web use and smartphone ownership rockets

The UK is increasingly a land of multitasking, media addicted, mobile web users. That’s the conclusion we can draw from communications regulator Ofcom’s newly released Communications Market Report.

The number of people using their phone to access the web now stands at 13.5 million people, up from 9 million last year. Smartphone ownership almost doubled between May 2009 and May 2010, leaping 81% from 7.2 million users to 12.8 million.

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Social networking now accounts for nearly a quarter of all time spent on the Internet in the UK. Facebook is the prime mover here, up 31% since last year. Ofcom says that the average Facebook user spent 6 hrs and 30 minutes on the site during May 2010.

We’re all consuming more media too – multitasking is becoming increasingly popular. This is especially true among 16-24 year-olds, where 29% of media activity is multitasked. So, if you find yourself watching TV while playing an online game on your phone and keeping an eye on Twitter via your laptop, don’t worry – you’re completely normal.

You can read the full Ofcom report here.

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