Forget announcing the new cabinet, forget even changing the curtains; one of the first changeovers to take place was to switch over the 10 Downing Street social media accounts.
The official governmental Twitter, Flickr and YouTube accounts moved over to the new shared username ‘Number10Gov’. Cameron’s web team immediately set to work uploading photos and video from his arrival at the prime ministerial residence.
Curiously, despite a pronouncement on the old Downing Street Flickr account, the new Twitter account @number10gov still shows the old usename and is yet to be updated with a tweet since Gordon Brown left last night.
While some may bemoan the change of usernames (it’s the same house, regardless of the government in charge), it show just how seriously social media channels are taken by the government that they were one of the first things to be changed.