Editor’s Note: Hermione Way continues her weekly video series, highlighting the start-ups based around London’s Old Street ‘Silicon Roundabout’.

WiredUK recently mapped the UK’s technology startups based around London’s answer to Silicon Valley: Old Street’s ‘Silicon Roundabout’. Sponsored by Kodak and TheNextWeb, Techfluff.tv decided to delve a little deeper into London’s startup scene and video interview ten of these companies.

This week we look at Habit Industries, makers of Habit Stream – a product that allows brands to make the most of positive conversations about them on the web.

The Silicon Roundabout series is filmed on a Kodak Zi8.

You can watch part one of the series, featuring SongKick.com, here, part two with Alicia Navarro, founder and CEO of affiliate marketing site Skimlinks here and part three with digital agency Poke here.