If you were wondering why Twitter may let us tweet beyond 140-characters, the easy assessment is that it needs more users. Another consideration is that it needs to compete with other platforms that won’t throttle what you want to say.
Now, CEO Jack Dorsey sheds a little light on why the company is entertaining larger tweets. In a series of — wait for it — tweets, @Jack laid it out for us:
New York, are you ready?
We’re building Momentum: an all killer, no filler event this November.
There you have it, straight from the man himself.
Read next: Meet Samsung's ripoff of the Surface Pro 4