It’s now news to learn that people don’t like change. Consider any of your favorite online services and any change that they’ve recently made – I bet a whole lot of people made a fuss.
Changing from Twitter’s ‘favorites’ to its new hearts certainly caused a bit of a stir for the social network.
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However, its most recent test is one that’s confusing the hell out of people, as it’s showing people their timelines in a non-chronological order.
— Jonathan (@jdgallagher) December 7, 2015
Judging from the relatively low volume of tweets – and knowledge that Twitter often tests new features that it then doesn’t roll out more widely – we’d assume this is a pretty limited trial right now.
Nonetheless, if the company chooses to push ahead with rolling it out more widely, expect a mass of scathing hot-takes just around the corner.
A Twitter spokesperson confirmed that “this is an experiment. We’re continuing to explore ways to surface the best content for people using Twitter.”