Twitter unveils Audience Insights to detail follower demographics, interests and behaviors

Twitter unveils Audience Insights to detail follower demographics, interests and behaviors

Twitter is unveiling a new analytics tool that should provide marketers with a deeper understanding about the people interacting with them on the social network

Called Audience Insights, the dashboard can provide information about a variety of characteristics, categorized into demographics, interests, lifestyle, purchasing behavior, TV viewing behavior and mobile footprint.

All Killer, No Filler

We’re bringing Momentum to New York: our newest event, showcasing only the best speakers and startups.

blogpost-infographic

The dashboard can help you decide how to target potential customers on Twitter. For example, you can learn about what products they’ve recently purchased, their favorite trends or what types of shows they watch on TV.

Google Chrome - cloudup.com -  - 27 May 2015 17-36 Screen Shot

It’ll also help you to choose which medium is best for reaching your audiences, such as an image or Vine loop. You can also learn what platform your audience uses most, so you can cater your ads to iOS or Android.

Twitter says Audience Insights are available to any advertisers or analytics users. Although Twitter-specific information is only provided in the US, the company says it will roll that feature out more broadly in the coming months.

You can see information about your own audience by going to ads.twitter.com and selecting Audience Insights from the Followers menu. Alternatively, go to analytics.twitter.com and click on Followers.

Introducing audience insights [Twitter Advertising Blog]

Read next: Apple updates its WWDC iOS app with Watch support and more ahead of the big event on June 8

Shh. Here's some distraction

Comments