Twitter launches Partner Audience, its new ad-targeting feature based on user behaviors

Twitter launches Partner Audience, its new ad-targeting feature based on user behaviors

Annoyed by those promoted tweets on your Twitter feed? Hopefully, Twitter will make these ads more relevant to you in the near future.

Today, the company released Partner Audience, a new ad-targeting feature to let publishers select intended demographics such as “cereal buyers” and “pet care buyers.”

New York, are you ready?

We’re building Momentum: an all killer, no filler event this November.

The name “Partner Audience” comes from Twitter’s collaboration with analytics companies Axciom and Datalogix. The two businesses will provide Twitter with more than 1,000 partner audiences brands can choose to target, along with the number of users under such categories.

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How these analytics company know your personal shopping habits is another story, but for now, rest easy in knowing that promoted tweets in your feed might just be that much less obtrusive.

➀ Introducing partner audiences [Twitter]

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