Twitter acquires mobile ad-buying platform TapCommerce to bolster its ad strategy

Twitter acquires mobile ad-buying platform TapCommerce to bolster its ad strategy

Today Twitter announced that is agreed to acquire mobile-advertising firm TapCommerce. This is the second bit of advertising news from the social network today. The first being it was opening up Mobile App Promotions to all advertisers.

In a blog post about the acquisition VP Global Online Sales, Richard Alfonsi wrote:

Together with the TapCommerce team, Twitter will be able to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

The company offers mobile ad buying for multiple exchanges and offers mobile retargeting of users. According to a report from Re/Code, who broke the news this morning, the deal cost Twitter about $100 million.

➀ Twitter

Read next: Following acquisition by Nokia HERE, Desti to shut down on September 3

Shh. Here's some distraction

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