The FIFA World Cup has just reached the knockout stages. That increase in drama and tension has set a new record for Twitter, which just revealed that the Brazil vs Chile match became its most-tweeted real-time event ever.
The 16.4 million tweets sent during the match — which tournament hosts Brazil narrowly won following a penalty shootout — make it the most tweeted game from the World Cup so far. The company says the moment that Chilean defender Gonzalo Jara missed the crucial penalty triggered 389,000 tweets per minute — that beats Superbowl 48 (382,000 tweets per minute) as the most tweeted sporting event to date.
— Twitter Data (@TwitterData) June 28, 2014
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The data looks good for Twitter — which has long positioned itself as the home of real-time discussions and TV’s second screen — and its efforts to attract advertisers.
It seems almost certain that these records will be broken again as the tournament progresses, but I suspect that it may take the World Cup final to do that, such was the drama and suspense of Brazil-Chile.
Thumbnail image via Vanderlei Almeida / AFP / Getty Images